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Top 5 reasons why Candy Crush going public is crazy!

With Zynga still never recovering from its 2013 highs, but at least off its 52-week lows of 2.50 a share, Candy Crush has decided to go public. Well, they decided to go public a few months ago, but they have finally released their F1 Filing today as they had filled its pre-IPO documents secretly in 2013 under the JOBS Act. See my quick thoughts below.

1. While its top three games, Candy Crush Saga, Pet Rescue Saga and Farm Heroes Saga accounted for 95% of total gross bookings, Candy Crush Saga accounted for a startling 78% of total gross bookings! Not only that but it makes up 86% of mobile channel gross bookings and 68% of web channel gross bookings.

2. Candy Crush Saga represents 73% of King’s 128M December daily active users

3. King.com has been around since 2003 and has only now started to gain real momentum off of a single game.

4. King has over 150 games…That doesn’t seem to be a very high success rate.

5. Just like Candy Crush modified other swipe games, another company can just as easily do the same thing.


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